I designed the Raised Real shipper box to be a modern and elevated look and feel with a good splash of fun. This box needed to be something millennial parents were stoked to get on their doorstep. It’s box full of frozen baby food so Vanilla Ice and Cheryl Lynn were the only things that came to mind. Naturally, I decided to showcase via my head.
I designed the instruction card and meal cards to showcase the experience provided by the product - Making a real meal can be simple, clean, and beautiful. Each meal card hints to the color of the purée or the prepared meal.
Raised Real Rebrand
Millennial parents don’t want to buy cute baby talk. Raised Real is a company that gives millennial parents the opportunity to make homemade food for their baby’s and toddlers sans hassle. This means fast moving working parents can give their babes the healthiest food on earth. The initial brand was marketed towards babies- too cute, too homey and lacking an elevated feel. A rebrand was in order.
I art-directed and executed a new identity for Raised Real to capture the attention of the target audience and better tell the story of the product. The brand needed to be clean, elevated, and colorful with a quirky element of fun and whimsy. The problem I sought to solve was to capture the attention of smart, trendy, and fun parents, not babies.
I created a streamlined logo- Raised Real can be a mouthful and so the logo needed to be simple and emphasize the essence of the brand; Real food.
The main infrastructure of the brand is white and dark grey so that product itself can stand out as vibrant and real. As a foundation for all of the photography and digital assets, I created an editorial color palette system. Each pastel works with one richer “pop” color. This led to how I choose to art direct the photography- colored backgrounds (from the editorial color palette) with minimal focal points and clean layouts.
To solve for keeping a clean and elevated look while also keeping the brand approachable and authentic, I created a hand drawn icon and lettering aspect to the brand. Not only does the illustration look and feel bring a novel element to the brand, but the icon and lettering style can be used as a tool to make heavy nutritional and health information digestible (the pun is complimentary, you’re welcome).
Flight Architecture Branding
As a freelance project, I created the brand identity for Flight Architecture in Boulder, Colorado. The firm is woman owned specializing in high-end residential homes. I created the logo as a mark that encapsulated the crisp, energetic, strong, and feminine identity of the firm. The logo mark not only embodied the identity of the architects in the firm, but also their work as modern and cutting edge and ultimately standing out amidst competitors.
As most of the projects in Boulder concentrate on taking advantage of the beautiful natural environment, the client wanted to incorporate a natural and outdoor feel to the brand. I solved for this piece of the identity through a minimal, clean, and fresh color palette accompanied by a contemporary and simple style guide for the photography- natural light and shadows and clean wall spaces. Additionally, to keep the brand from becoming too harsh and keep the designs warm, I incorporated models in motion to show the architects work as inviting and conducive to a cozy lifestyle.
Client: Personal necessity to creative-direct a publication
As a personal passion project, I collaborated with a writer friend to execute a 95+ page publication exploring the pursuit of creativity amidst the obstacles of young-adulthood. I managed over 35 different contributors (photographers, illustrators, and artists towards my vision and then I designed out the entirety of the magazine. And yes, I also threw in a few infographics and illustrations of my own because you can do that kind of thing when you're the boss.
Client: Ellie Kempton, owner of Simply Nourished Nutrition.
I illustrate and design printed nutrition infographics for marketing collateral and community nutrition education.
Restaurant Marketing Campaigns
Client: Modern Market
I created a series of 29 x 36" restaurant posters for the fast-casual restaurant chain dedicated to sustainable food. The posters were part of a marketing initiative to promote the new breakfast menu.
Additionally, I created an email template for the new restaurant location opening announcements.
I love taking big bodies of research and distilling them into easy takeaways that make learning new information irresistible.Click here to view this water infographicI made because I think we're all dehydrated. I like solving problems.
Enstrom Toffee & Confections Web Site Design
Client: Enstrom Toffee & Confections
During my time at Wigwam Creative, I spearheaded the original design concept, art-directed the photography, and then collaborated with the Wigwam team to build out and execute the Enstrom responsive e commerce website.